Our client is expanding its industry sector marketing team and is in search of a Business Development Manager to work with a few of the firm’s key industry groups. This is a strategic role, and will require strong project management skills to execute on high-level initiatives.
The Business Development Manager will:
Facilitate meetings with industry Co-Chairs and other key stakeholders to set the group’s strategy.
Build and maintain target lists of prospects and existing clients. Monitor industry press and other resources to proactively identify targets. Research key players at targets and, working with co-chairs and other attorneys across the firm, develop a plan to obtain work from targets.
Ensure consistent, prompt follow-up on industry related opportunities stemming from conference attendance, the firm’s own events, or other sources.
Conceptualize and execute firm events focused on assigned industry sectors that serve the group’s strategic goals. Offer creative ideas for connecting meaningfully with clients and prospects within the industry.
Update and expand the industry sector web presence, including a dedicated landing page.
Creating content campaigns that drive awareness of the firm’s capabilities and reach target client base.
Develop and maintain a list of CLE/training topics to present to clients in private trainings, panel discussions, or webinars.
Update and maintain marketing materials on assigned industry sector groups. Working closely with industry Co-Chairs and Steering Committee, serve as the central point of contact globally for the firm’s industry focused BD efforts across practices. Plan and host regular Steering Committee meetings; ensure follow-up on action items from meetings.
The Ideal Candidate:
At least seven years of relevant experience in professional services marketing; law firm experience preferred. Experience providing marketing and business development support to industry groups is desired. Excellent writing skills. Ability to focus written materials to ensure impact on general business, legal, and niche populations.