Senior Practice Group Marketing Specialist - Litigation

Practice Area

Law Firm


Hybrid (Any US office)

Position Type

Business Development (Law firm), Marketing


Jason Caramanico




The Senior Practice Group Marketing Specialist will work closely with practice group leaders, firm attorneys, and other marketing professionals to develop and plan all business development and marketing activities for the practice groups and geographic markets. The primary goal is to drive revenue through new business opportunities and client expansion programs, including pitches and proposals, events and sponsorships, sales pipeline management, key client initiatives, and business development coaching and training. This position is responsible for working with attorneys in the litigation department to respond to marketing and business development requests in a manner consistent with the firm’s overall strategy. 

In this position, the Senior Practice Group Marketing Specialist will identify practice group targets/prospects and support programs, events, sponsorships, etc., to drive revenue. The individual in this role will support short-and-long term strategic sales plans and tactics that result in measurable growth of business for the Firm, with emphasis on retention of and cross-selling to existing clients. This role will work closely with the Senior Manager and partners to formulate and implement policies and procedures for business development initiatives, including proposal preparation, client presentations, sales pipeline management, and market development. The Senior Practice Group Marketing Specialist will serve as a knowledge manager for litigation practice groups and subject matter expert/liaison to the marketing department.



  • 5+ years in a marketing-related field combined with a minimum of 3 years of business development experience or sales experience.
  • Project management experience and direct experience in creating and monitoring sales and business plans, goal tracking, and sales pipeline management.