For years, the path to law firm COO ran through finance. That may be changing.
A growing number of legal marketing and business development leaders are stepping into operational leadership roles, bringing a unique blend of strategic thinking, client focus, change management, and business growth expertise.
This is a topic I’ve been talking about for a while, and I’m thankful to Erika Steinberg at CMO2Go,Inc. for giving me the opportunity to share my insights.
If you are a law firm CMO with COO aspirations, this article is for you!
The Road from Legal Marketing Leader to Law Firm COO