Summary

The Marketing & Business Development Manager - Industries is new role added to the Industry Marketing team as the firm continues to grow the department. Reporting to the Director of Clients & Industries, this role serves as a key driver of go-to-market strategy across select priority industries, a central component of the firm’s strategic plan. The Marketing & Business Development Manager – Industries acts as a strategic advisor and business partner to industry teams, bringing strong market knowledge and leadership to support industry-specific growth initiatives.

Responsibilities

• Partner with industry leaders to develop and execute tailored marketing and business development plans aligned with firmwide objectives.

• Identify market opportunities, track KPIs, and provide data-driven insights to enhance client development and industry growth.

• Coordinate client-focused programs, such as roundtables, webinars, and events, to deepen relationships and showcase industry expertise.

• Develop industry collateral, pitch materials, and RFP responses to highlight capabilities and support client pursuits.

• Lead integrated marketing campaigns, content creation, and thought leadership strategies across industries.

• Manage sponsorships, conferences, and profile-raising opportunities; coach attorneys for speaking engagements.

• Monitor market trends, regulatory issues, and competitor activity to inform strategy.

Qualifications

8+ years in professional services (law firm, consultancy, or related), with strong skills in relationship building, project management, and strategic planning. College degree required; advanced degree a plus. Occasional travel.